Our Story
Welcome to Hello Possums, your gateway to the unparalleled warmth and comfort of New Zealand’s finest winter apparel. Our journey began with a simple yet profound idea: to bring the unique, luxurious softness of possum down and merino wool blend to the UK, offering a line of winter accessories that provide exceptional warmth and style.
Originally from New Zealand, our founder Sarah has always had a deep appreciation for the natural wonders and innovative textiles of her homeland. After relocating to the UK inspired by the chilly British winters, she saw an opportunity to introduce the UK to the extraordinary warmth and comfort of possum down and merino wool. Thus, Hello Possums was born, a brand rooted in the rich heritage of New Zealand and dedicated to enhancing the winter experience in her new home.
At Hello Possums, we specialise in winter apparel and accessories crafted from an exquisite blend of possum down and merino wool. This combination creates a fabric that is not only incredibly soft and luxurious but also exceptionally warm and durable. Possum down, with its hollow fibres, provides superior insulation and lightweight warmth, while merino wool adds softness, breathability, and moisture-wicking properties. Together, they form a unique material that is perfect for braving the coldest winters in style and comfort.
We are dedicated to bringing you the highest quality products. Each item in our collection is carefully designed and expertly crafted to ensure maximum comfort and durability. We work closely with skilled artisans in New Zealand who share our commitment to excellence, sustainability, and ethical practices. Our products are made with respect for nature,
ensuring that every piece not only feels good but also aligns with our values of environmental stewardship.
Hello Possums is more than just a brand; it's a lifestyle. We believe in embracing the cozy moments that winter brings, whether it’s wrapping yourself in a sumptuous scarf, donning a snug beanie, or slipping on a pair of luxuriously warm gloves. Our accessories are designed to enhance your winter experience, making every outing, every adventure, and every quiet moment by the fire even more enjoyable.
We take pride in building a community of like-minded individuals who appreciate the finer things in life. Our customers share a love for quality, sustainability, and the unparalleled comfort of possum fur and merino wool. Through our blog and social media channels, we share stories of adventure, tips for winter styling, and insights into the sustainable practices that define our brand.
As we look to the future, our vision is clear: to continue providing you with the finest winter apparel and accessories, inspired by the natural beauty and innovative spirit of New Zealand. We are committed to expanding our collection, always with an eye toward quality, sustainability and timeless style.
Thank you for being part of the Hello Possums family. Together, let's embrace the warmth, comfort, and elegance of possum fur and merino wool, making every winter moment a little more magical.
We invite you to explore our collection and join our community of winter enthusiasts. Follow us on social media for updates, inspiration, and a glimpse into the cozy world of Hello Possums!