Sustainability & Conservation

About Possum Fur

The Australian brushtail possum was introduced to New Zealand in the 1850s and is now wreaking havoc on our natural wildlife and native forest. As well as competing directly with native birds for food, possums eat birds’ eggs, chicks and insects. Their voracious appetite threatens the survival of many of New Zealand’s native plants, insects and birds, including the iconic flightless kiwi.

The need to control the number of possums to protect the native flora and fauna saw the development of a specialised natural fibre. The New Zealand Department of Conservation (DOC) and the World Wildlife Fund (WWF) support the use of possum fur.

So, by choosing to wear our luxurious Possum Merino knitwear from ‘NativeWorld’, you are helping to preserve the fragile and beautiful New Zealand environment – including New Zealand’s unique icon – the Kiwi. Become part of the solution and wrap up warm in Possum Merino.